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Release Date2015-12-10 22:49
First, the challenge of brand era
 
More than one trillion industry output in the furniture industry, more than 2 billion yuan annual output value of enterprises rare. The furniture industry has low-skilled, low-threshold, standardization difficult, capital operation difficult, low level of industrialization problems, but part of the furniture segment leading brands have emerged.
 
After 30 years of rapid development of extensive, differentiated by the material, style differences, unique technology, low cost of mining, will no longer appear "Masterpieces dark horse."
 
In the furniture dealer level, they are more willing to choose a "their understanding of the factory" or a well-known "brand", because homogeneity is very serious competition in the market, the brand's sense of security and trust become more important, "a move enemy" has been fully consumed and no longer practical, and rely on a comprehensive set of enterprise can play "combination punches" can solve the problem: the brand influence, image packaging, advertising / marketing, product style , product material, product cost, process quality, sales management, logistics, supply capacity and innovative R & D and original design capacity will be key, "long-term victory" in.
 
A new generation of buyers rely more on friends recommendation and word of mouth + experience to select the furniture trade, so the future of business promotion for the spread of brand awareness, interaction will become increasingly important and ultimately the formation of customer loyalty.
 
Affect the brand's influence on business success is growing, so the distribution channels, terminal sales as well.
 
 
Second, the furniture manufacturing industrialization
 
Accustomed to enjoy the "demographic dividend" of older furniture entrepreneurs, labor-intensive industrialization furniture industry has a paranoid prejudices.
 
Xi greatly Five-Year Plan to double the per capita wage, year by year growth in corporate operating costs, improve process technology, cost-effective, low carbon environmental problems forced more companies to gradually Thinking production of modern, streamlined and industrialized management thinking.
 
Advanced countries in terms of management style and philosophy, labor productivity and production equipment under the influence Select fewer people, faster, more standard, more technology, more low-carbon environment importing modern paint coating line, product integration wood processing lines equipment, imports of wood drying room thermostat, vacuum dust purification systems clean room, sawdust recovery systems, wastewater treatment systems, the formation of modern management teams.
 
We believe that the future of Chinese furniture manufacturing industry will form the initial processing (national) standards, processing market will also finer division of labor, professional factory will appear, furniture production chain through fuller division and restructuring, to improve the production of furniture scale, professional, fine, thereby improving product quality and cost-effective. So these will be the strong backing of the furniture brand, to promote the restructuring and development of the furniture industry.
 
 
Third, the advent of industry consolidation upgrade
 
Consolidation, merger, acquisition, processing, industrial transfer / upgrade will be the future of the furniture production enterprises popular word.
 
Furniture chain in addition to furniture distribution companies formed shape, material market, sales exhibition market, product development packaging professional market, OTO electricity provider market, and outdoor furniture professional logistics market, the depth of the furniture industry will once again broken, furniture marketing professional outsourcing market , channel development of the professional market, blasting the promotion of professional market, furniture market professional installation beauty services, professional custom / proofing market, specializing in furniture sales service APP platform, and so will appear.
 
Small businesses will seek more market segments within to find their own place, medium and large enterprises will continue to integrate the leadership of the existing market segments, mergers, acquisitions and carry out industrial restructuring and upgrading, to enable enterprises to large-scale expansion , occupy a larger share of the existing market segments, to secure their own leadership.
 
After the integration of the furniture when the industrial enterprises have the advantage, capital advantage, manufacturing advantages, after brand, channel edge, there will be a number of outstanding companies have moved into the "capital market", while the second-tier status in a challenge to think so Enterprise "challenge" will be difficult.
 
 
Four, e era
 
The furniture industry in terms of mobile Internet and Internet + compared to other industries regarded hindsight, with the advent of the Internet age, as well as access to information and buying habits change after 80,90, furniture industry marketing channel is bound to change.
 
When furniture product standardization, homogenization of competition heated up when the Internet will be an essential marketing, sales support and the parity system.
 



With the furniture industry different services APP appears, our big data, furniture things, purchase, delivery, installation, sale, reputation, orders etc. integrated solution will be completed in one or several platforms, production - Sales - experience will become more efficient, standards and have credibility.
 
Future of the furniture industry is no "Internet tools" will be like a crafts people have lost just as bad hands.
 
 
Fifth, dealer service providers to transition
 
Product homogeneity, the rapid development of mobile Internet, OTO, product standards, specifications and prices not only transparent, end buyers pursuit of higher, better, more secure service.
 
In this trend, the dealer will have to bid farewell to the traditional single product post profits earned era, and by providing value-added services charge a service fee of furniture, the lower specification uniform price (or even sell at a lower price) to certain delivery scale manufacturers enjoy regional sales rebate, as well as with some difference of licensed brands coexist franchisees, dealers thus low profit era.
 
To provide a complete set of professional system to ensure reliable service optimization service dealer (or agent) will become major label furniture dealer groups.
 
 
Sixth, the furniture industry capital operation
 
For companies listed on the plain understand: 1, misappropriating. 2, personal and company value the ultimate expression. 3, public feedback.
 
The majority of our furniture business simply relying on previous snowballing development, rely on their own accumulation, can not meet the huge demand for development funds.
 
Furniture enterprises not only faced with the economic downturn, the impact of the macroeconomic impact of real estate regulation and policy, and facing industry consolidation, product competition, brand building, sales channels construction, raw materials, plant and equipment investment, and so on the basis of aspects of the problem, to solve these problems We need a lot of money.
 
China's furniture industry is at a critical period of the various market segments slightly with the prototype of the leading brands, these brands truly want to grow as a brand of leadership, but also financial support under sprint.
 
Furniture enterprises widespread ownership is highly concentrated (the family holding at least 70%, more than those holding 90%) of the issue, limited revenue growth, and can not meet the funding needs of enterprises, so companies want to become a good public company, there is a the bottleneck of funds.
 
Want to have a comprehensive competitive furniture industry chain, to attract venture capital has become an important means to achieve industrial upgrading large furniture companies, the rapid expansion. Therefore, the furniture industry is currently listed enhance the company's brand image, to achieve scale expansion and corporate values ​​ultimately the best choice.


Company Informations:
 
Kinmai Office Chair Co., Ltd
Website: www.office-furniture-chair.com
Email: sales@office-furniture-chair.com
Skype: chinafurniture3
Whatsapp: +86 15917028903
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